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Apple’s Shift to AI Is Poised to Soften Blow From Google Ruling
05 Aug

Apple’s Shift to AI Is Poised to Soften Blow From Google Ruling

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Google’s defeat in an antitrust suit filed by the Justice Department has cast a shadow over partner Apple Inc., which generates roughly $20 billion a year in payments from the internet search giant. Apple shares slipped almost 5% on Monday after a judge ruled that Google’s payments to device makers — made in return for its search engine getting preferential placement — were illegal. The decision handed a win to the Justice Department in its first major antitrust case against Big Tech in more than two decades. Source link lol
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Apple apologizes for another ad that missed the mark
02 Aug

Apple apologizes for another ad that missed the mark

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Apple pulled the latest short film in its The Underdogs: OOO (Out of Office) series set in Thailand. The tech giant scrubbed it over complaints about stereotypical portrayals of Thailand and its people in certain scenes. reports that Apple issued an apology to the people of Thailand for the fifth film in its Underdogs series. The ad series features a group of travel weary office workers navigating the world using Apple’s various products.Several viewers posted comments criticizing the film’s use of a sepia filter to make Thailand seem underdeveloped. The comments also called out the costuming and scenery decisions in…
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Zombie Alt-Weeklies Are Stuffed With AI Slop About OnlyFans
30 Jul

Zombie Alt-Weeklies Are Stuffed With AI Slop About OnlyFans

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Several of the most prominent alt-weekly newspapers in the United States are running search-engine-optimized listicles about porn performers, which appear to be AI-generated, alongside their editorial content.If you pull up the homepage for the Village Voice on your phone, for example, you’ll see reporting from freelancers—longtime columnist Michael Musto still files occasionally—as well as archival work from big-name former writers like Pulitzer Prize-winning music critic Greg Tate. You’ll also see a tab on its drop-down menu labeled “OnlyFans.” Clicking on it pulls up a catalog of listicles ranking different types of pornographic performers by demographic, from “Turkish” to “incest” to…
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Google isn’t killing third-party cookies in Chrome after all
23 Jul

Google isn’t killing third-party cookies in Chrome after all

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Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices about their web browsing preferences, Google announced in a . Killing cookies, Google said, would adversely impact online publishers and advertisers. This announcement marks a significant shift from Google's previous plans to phase out third-party cookies by early 2025.“[We] are proposing an updated approach that elevates user choice,” wrote Anthony Chavez, vice president of Google’s Privacy Sandbox initiative. “Instead of deprecating third-party cookies, we would introduce a new…
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Meta’s Pay for Privacy Model Is Illegal, Says EU
01 Jul

Meta’s Pay for Privacy Model Is Illegal, Says EU

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For the past eight months, Europeans uncomfortable with the way Meta tracks their data for personalized advertising have had another option: They can pay the tech giant up to €12.99 ($14) per month for their privacy instead.Launched in November 2023, Meta introduced its “pay or consent” subscription model as fines, legal cases and regulatory attention pressured the company to change the way it asks users to consent to targeted advertising. On Monday, however, the European Commision rejected its latest solution, arguing its “pay or consent” subscription is illegal under the bloc’s new digital markets act (DMA).“Our preliminary view is that…
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Toys ‘R’ Us uses OpenAI’s Sora to make a brand film about its origin story and it’s horrifying
26 Jun

Toys ‘R’ Us uses OpenAI’s Sora to make a brand film about its origin story and it’s horrifying

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The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys 'R' Us toy store chain's origin story, the only thing we’ll have to fear is watching them.Toys ‘R’ Us’s current owner WHP Global worked with the Emmy nominated creative agency Native Foreign to create a short brand film called The Origin of Toys ‘R’ Us using OpenAI’s text-to-video creator Sora. The film premiered…
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As Google Targets Advertisers, It Could Learn a Lot From Bing
14 Jun

As Google Targets Advertisers, It Could Learn a Lot From Bing

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Disclosure of ads has been an issue on Copilot as well. Though Microsoft says it labels all ads, Marcus Pratt, senior vice president for insights and technology at the ad-buying agency Mediasmith, says he’s encountered at least two searches in which links with indications that they are sponsored arguably haven’t been adequately disclosed.Last week, Pratt looked up the best reels to wind up and store his garden hose. Copilot recommended eight options, all apparently lifted from an article from the reviews publication Spruce, which links to Amazon product listings and gets a commission when readers make a purchase. When clicking…
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Most US TikTok Creators Don’t Think a Ban Will Happen
23 May

Most US TikTok Creators Don’t Think a Ban Will Happen

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A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app, according to a new survey of people who earn money from posting content on TikTok shared exclusively with WIRED.The findings suggest that TikTok’s influencer economy largely isn’t experiencing existential dread after Congress passed a law last month that put the future of the app’s US operations in jeopardy. The bill demands that TikTok separate from its Chinese parent company within a year or face a nationwide ban; TikTok…
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Google Search’s New AI Overviews Will Soon Have Ads
21 May

Google Search’s New AI Overviews Will Soon Have Ads

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Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews, as the automatic answers are called.Google on Tuesday announced plans to test search and shopping ads in the AI summaries, a move that could extend its dominance in search advertising into a new era. Although Google rapidly rolled out AI Overviews to all US English users last week after announcing the feature at its I/O developer conference, it’s unclear how widely or quickly ads will start appearing.Screenshots released…
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Google Taps AI to Show Shoppers How Clothes Fit Different Bodies
21 May

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

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One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their advertisements in Google’s search engine. AI-generated text summaries of the clips will be included below. “I’ve got three Gen Z-ers at home, and watching them shop, it’s very video-based,” said Madrigal.Google also launched a tool that allows companies to create entirely new, AI-generated product images based on photos from earlier marketing campaigns and pictures that represent their brand identity. For example, a home goods brand could upload a picture of one of its candles and…
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