online shopping

31 Jul

Etsy just announced a loyalty program that’s (sort of) similar to Amazon Prime

stp2y0 CommentsNewsamazon, Amazon prime, etsy, gear, news, online shopping

Etsy just announced an upcoming loyalty program for buyers called Etsy Insider. This is the first-ever program of its type on the platform and the company begins testing in September. Select customers will receive an invite for the service as it gets closer to launch.So what do you get? It’s sort of like Amazon Prime, but without the streaming video and all of that other stuff. Etsy Insider offers free shipping and access to discounts. Pricing has yet to be announced, but COO Raina Moskowitz says the monthly fee will be close to the cost of a latte. So, anywhere…

21 May

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

stp2y0 CommentsAIads, advertising, artificial intelligence, diversity, google, machine learning, online shopping, search, shopping

One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their advertisements in Google’s search engine. AI-generated text summaries of the clips will be included below. “I’ve got three Gen Z-ers at home, and watching them shop, it’s very video-based,” said Madrigal.Google also launched a tool that allows companies to create entirely new, AI-generated product images based on photos from earlier marketing campaigns and pictures that represent their brand identity. For example, a home goods brand could upload a picture of one of its candles and…