search engines

SearchGPT Is OpenAI’s Direct Assault on Google

SearchGPT Is OpenAI’s Direct Assault on Google

After months of speculation about its search ambitions, OpenAI has revealed SearchGPT, a "prototype" search engine that could eventually help the company tear off a slice of Google's lucrative business.OpenAI said that the new tool would help users find what they are looking for more quickly and easily by using generative AI to gather links and answer user queries in a conversational tone. SearchGPT could eventually be integrated into OpenAI’s popular ChatGPT chatbot. In addition to a broader web search, the search engine will tap into information provided by publishers who have signed deals giving OpenAI access to their data.Kayla…
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Amazon Is Investigating Perplexity Over Claims of Scraping Abuse

Amazon Is Investigating Perplexity Over Claims of Scraping Abuse

Amazon’s cloud division has launched an investigation into Perplexity AI. At issue is whether the AI search startup is violating Amazon Web Services rules by scraping websites that attempted to prevent it from doing so, WIRED has learned.An AWS spokesperson, who spoke to WIRED on the condition that they would not be named, confirmed the company’s investigation of Perplexity. WIRED had previously found that the startup—which has backing from the Jeff Bezos family fund, Nvidia, and was recently valued at $3 billion—appears to rely on content from scraped websites that had forbidden access through the Robots Exclusion Protocol, a common…
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Perplexity Is a Bullshit Machine

Perplexity Is a Bullshit Machine

“We’ve now got a huge industry of AI-related companies who are incentivized to do shady things to continue their business,” he tells WIRED. “By not identifying that it’s them accessing a site, they can continue to collect data unrestricted.”“Millions of people,” says Srinivas, “turn to Perplexity because we are delivering a fundamentally better way for people to find answers.”While Knight’s and WIRED’s analyses demonstrate that Perplexity will visit and use content from websites from which it doesn't have permission to access, that doesn’t necessarily explain the vagueness of some of its responses to prompts about specific articles and the sheer…
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Google Cut Back AI Overviews in Search Even Before Its ‘Pizza Glue’ Fiasco

Google Cut Back AI Overviews in Search Even Before Its ‘Pizza Glue’ Fiasco

As anyone who so much as glanced at the internet in the past few weeks probably noticed, Google’s sweeping AI upgrade to its search engine had a rocky start. Within days of the company launching AI-generated answers to search queries called AI Overviews, the feature was widely mocked for producing wrong and sometimes bonkers answers, like recommendations to eat rocks or make pizza with glue.New data from search engine optimization firm BrightEdge suggests that Google has significantly reduced how often it is showing people AI Overviews since the feature launched, and had in fact already substantially curbed the feature prior…
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Google’s AI Overviews Will Always Be Broken. That’s How AI Works

Google’s AI Overviews Will Always Be Broken. That’s How AI Works

A week after its algorithms advised people to eat rocks and put glue on pizza, Google admitted Thursday that it needed to make adjustments to its bold new generative AI search feature. The episode highlights the risks of Google’s aggressive drive to commercialize generative AI—and also the treacherous and fundamental limitations of that technology.Google’s AI Overviews feature draws on Gemini, a large language model like the one behind OpenAI’s ChatGPT, to generate written answers to some search queries by summarizing information found online. The current AI boom is built around LLMs’ impressive fluency with text, but the software can also…
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Google Admits Its AI Overviews Search Feature Screwed Up

Google Admits Its AI Overviews Search Feature Screwed Up

When bizarre and misleading answers to search queries generated by Google’s new AI Overview feature went viral on social media last week, the company issued statements that generally downplayed the notion the technology had problems. Late Thursday, the company’s head of search Liz Reid admitted the flubs had highlighted areas that needed improvement, writing that “we wanted to explain what happened and the steps we’ve taken.”Reid’s post directly referenced two of the most viral, and wildly incorrect, AI Overview results. One saw Google's algorithms endorse eating rocks because doing so “can be good for you,” and the other suggested using…
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Google Search’s New AI Overviews Will Soon Have Ads

Google Search’s New AI Overviews Will Soon Have Ads

Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews, as the automatic answers are called.Google on Tuesday announced plans to test search and shopping ads in the AI summaries, a move that could extend its dominance in search advertising into a new era. Although Google rapidly rolled out AI Overviews to all US English users last week after announcing the feature at its I/O developer conference, it’s unclear how widely or quickly ads will start appearing.Screenshots released…
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