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Google’s AI Overviews Will Always Be Broken. That’s How AI Works

Google’s AI Overviews Will Always Be Broken. That’s How AI Works

A week after its algorithms advised people to eat rocks and put glue on pizza, Google admitted Thursday that it needed to make adjustments to its bold new generative AI search feature. The episode highlights the risks of Google’s aggressive drive to commercialize generative AI—and also the treacherous and fundamental limitations of that technology.Google’s AI Overviews feature draws on Gemini, a large language model like the one behind OpenAI’s ChatGPT, to generate written answers to some search queries by summarizing information found online. The current AI boom is built around LLMs’ impressive fluency with text, but the software can also…
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Google Admits Its AI Overviews Search Feature Screwed Up

Google Admits Its AI Overviews Search Feature Screwed Up

When bizarre and misleading answers to search queries generated by Google’s new AI Overview feature went viral on social media last week, the company issued statements that generally downplayed the notion the technology had problems. Late Thursday, the company’s head of search Liz Reid admitted the flubs had highlighted areas that needed improvement, writing that “we wanted to explain what happened and the steps we’ve taken.”Reid’s post directly referenced two of the most viral, and wildly incorrect, AI Overview results. One saw Google's algorithms endorse eating rocks because doing so “can be good for you,” and the other suggested using…
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Google Search’s New AI Overviews Will Soon Have Ads

Google Search’s New AI Overviews Will Soon Have Ads

Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews, as the automatic answers are called.Google on Tuesday announced plans to test search and shopping ads in the AI summaries, a move that could extend its dominance in search advertising into a new era. Although Google rapidly rolled out AI Overviews to all US English users last week after announcing the feature at its I/O developer conference, it’s unclear how widely or quickly ads will start appearing.Screenshots released…
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Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their advertisements in Google’s search engine. AI-generated text summaries of the clips will be included below. “I’ve got three Gen Z-ers at home, and watching them shop, it’s very video-based,” said Madrigal.Google also launched a tool that allows companies to create entirely new, AI-generated product images based on photos from earlier marketing campaigns and pictures that represent their brand identity. For example, a home goods brand could upload a picture of one of its candles and…
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