30
May
How many times has an algorithm gotten something wrong about you? There are countless examples, ranging from funny (Amazon thinking that you need more toilet seats) to incredibly harmful (Google Photos labeling Black people as gorillas). Algorithms dictate so much of what we experience, including what we discover via product recommendations, what we see and buy via search results, and how much we pay via dynamic pricing, so it’s particularly frustrating when they misunderstand us. Digital Doubles Make Algorithms Work For You Imagine if you could build an algorithm that makes algorithms work for you. You may not have to…