Simple but rarely used analytical methods that will improve the performance of your advertising campaign

Simple but rarely used analytical methods that will improve the performance of your advertising campaign

Digital analytics of advertising channels is an integral part of working on marketing campaigns. One of the most effective approaches in analyzing advertising campaigns is the study of performance indicators across various segments. In practice, the following popular breakdowns are most commonly used: Analysis by advertising campaigns; By keywords and ad groups; By device type (smartphones, tablets, computers); By geography (cities and countries); By demographic characteristics (gender and age). As a rule, during the analysis, the specialist divides the traffic among segments and evaluates the difference in cost per lead (CPL) or cost per order (CPO). Then, appropriate adjustments are…
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Here’s What Happens When You Give People Free Money

Here’s What Happens When You Give People Free Money

OpenAI CEO Sam Altman’s decade-in-the-making effort to understand how handing out free money affects recipients and the broader economy delivered its first big results Monday. OpenResearch found that when it gave some of the poorest Americans $1,000 a month for three years with no strings attached, they put much of the money toward basic needs such as food, housing, and transportation. But what amounted to $36,000 wasn’t enough to significantly improve their physical well-being or long-term financial health, researchers concluded.The initial results from what OpenResearch, an Altman-funded research lab, describes as the most comprehensive study on “unconditional cash” show that…
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Attention in SRAM on Tenstorrent Grayskull

Attention in SRAM on Tenstorrent Grayskull

arXiv:2407.13885v1 Announce Type: new Abstract: When implementations of the Transformer's self-attention layer utilize SRAM instead of DRAM, they can achieve significant speedups. The Tenstorrent Grayskull architecture provides a large SRAM, distributed across a grid of cores. This work presents a fused kernel for Grayskull, that exclusively utilizes its large SRAM by combining matrix multiplication, attention score scaling and Softmax operations. Additionally, a dedicated Softmax kernel utilizing the SRAM and a CPU implementation serving as a baseline are presented. The Softmax operation consumes most of the runtime in the computation of attention weights from queries and keys on Grayskull. The speedup…
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Data & AI change leader Laura Brandwacht joins Rewire leadership team

Rewire continues growth ambitions to advise world’s largest and most dynamic organizations by expanding its leadership team. Laura will continue her work on Data & AI Transformations, building Data & AI capabilities, and advancing the development of talented women in the field Today, Rewire announces that Laura Brandwacht, one of its Data & AI change leaders, is promoted to its leadership team as partner. In her new role, Laura will co-lead Rewire’s Transformation team. She will focus on strengthening Rewire’s Data & AI transformation programs, building Data & AI capabilities, driving AI adoption, and advancing Rewire’s clients at the forefront…
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Joe Biden’s bombshell revives Elon Musk’s ambitions to make X the world’s digital town square

Joe Biden’s bombshell revives Elon Musk’s ambitions to make X the world’s digital town square

Elon Musk might be a full-blown Donald Trump crusader now, but that still didn't stop Joe Biden from turning to the billionaire's social media platform to make one of the biggest announcements in his career.On Sunday, the president — who declared only days ago that only the "Lord Almighty" could force him to quit the race for the White House — took to Musk's platform to share news that blindsided many in his party. Of course, many Democrats saw the writing on the wall after Biden hobbled his way through a debate with Trump on June 28. By their estimation,…
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X-Former: Unifying Contrastive and Reconstruction Learning for MLLMs

X-Former: Unifying Contrastive and Reconstruction Learning for MLLMs

arXiv:2407.13851v1 Announce Type: new Abstract: Recent advancements in Multimodal Large Language Models (MLLMs) have revolutionized the field of vision-language understanding by integrating visual perception capabilities into Large Language Models (LLMs). The prevailing trend in this field involves the utilization of a vision encoder derived from vision-language contrastive learning (CL), showing expertise in capturing overall representations while facing difficulties in capturing detailed local patterns. In this work, we focus on enhancing the visual representations for MLLMs by combining high-frequency and detailed visual representations, obtained through masked image modeling (MIM), with semantically-enriched low-frequency representations captured by CL. To achieve this goal, we…
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BiasDPO: Mitigating Bias in Language Models through Direct Preference Optimization

BiasDPO: Mitigating Bias in Language Models through Direct Preference Optimization

arXiv:2407.13928v1 Announce Type: new Abstract: Large Language Models (LLMs) have become pivotal in advancing natural language processing, yet their potential to perpetuate biases poses significant concerns. This paper introduces a new framework employing Direct Preference Optimization (DPO) to mitigate gender, racial, and religious biases in LLM-generated English text. By developing a loss function that favors less biased over biased completions, our approach cultivates a preference for respectful and non-discriminatory language in LLMs. We also contribute a manually designed dataset for training LLMs to recognize and correct biases. This dataset encompasses a diverse range of prompts paired with both biased and…
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Implementing Semantic Search: Jaccard Similarity and Vector Space Models – PyImageSearch

Implementing Semantic Search: Jaccard Similarity and Vector Space Models – PyImageSearch

Access the code to this tutorial and all other 500+ tutorials on PyImageSearch Enter your email address below to learn more about PyImageSearch University (including how you can download the source code to this post): What's included in PyImageSearch University? Easy access to the code, datasets, and pre-trained models for all 500+ tutorials on the PyImageSearch blog High-quality, well documented source code with line-by-line explanations (ensuring you know exactly what the code is doing) Jupyter Notebooks that are pre-configured to run in Google Colab with a single click Run all code examples in your web…
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The Morning After: Blue screen of death outage affected around 8.5 million devices

The Morning After: Blue screen of death outage affected around 8.5 million devices

A faulty update from cybersecurity provider CrowdStrike caused a global outage last Friday, apparently affecting some 8.5 million Windows devices, according to Microsoft itself.The update triggered a blue screen of death (BSOD), knocking offline systems used by hospitals, airlines, and banks. Only machines running Windows were affected — according to CrowdStrike, the total number of devices affected was “less than one percent of all Windows machines.”The update “was designed to target newly observed, malicious named pipes being used by common C2 frameworks in cyberattacks,” according to CrowdStrike. Unfortunately, it included a logic error, crashing the OS. In the blog post…
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