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How does Apple send your data to its cloud AI servers? Very carefully, it claims.

How does Apple send your data to its cloud AI servers? Very carefully, it claims.

For years, Apple has touted privacy as its major advantage over rivals like Google and Microsoft. Instead of relying on cloud processing to improve or organize your images, which requires sending your photos to Google's servers, Apple handles those tasks directly on your device. But with the advent of Apple Intelligence, the company's take on artificial intelligence, the company is stepping out of its comfort zone with "Private Cloud Compute." It says "private" right in the name, so it has to be secure, right?While Apple AI will run some models locally, it will occasionally have to send data to Apple's…
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AI Is Apple’s Best Shot at Getting You to Upgrade Your iPhone

AI Is Apple’s Best Shot at Getting You to Upgrade Your iPhone

This trend bears out in secondary market data: Shipments of used smartphones increased nearly 10 percent, to 309.4 million shipments, in 2023, up from 282.6 million units the year prior, according to research firm IDC. For a lot of people, a good phone really is just good enough.Apple is also selling privacy as part of its generative AI package, saying that Apple Intelligence “is integrated into the core of your iPhone, iPad, and Mac through on-device processing.” Apple’s AI tools use Apple-developed large language models, instead of relying on another entity’s models or a patchwork of LLMs, as confirmed by…
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How Apple Intelligence could avoid Microsoft and Google’s AI mistakes

How Apple Intelligence could avoid Microsoft and Google’s AI mistakes

Apple's spin on AI is finally here, and it already seems smarter than Microsoft Copilot and Google Bard. Apple Intelligence focuses on privacy and "personal intelligence," with a bit of an assist from ChatGPT. While we haven't tested it ourselves yet, Apple appears to be avoiding the pitfalls of Microsoft's Recall feature, as well as Google Bard's unfortunate early gaffes. The company isn't trying to capture everything you're doing on your computer, and it's being careful about how it's using larger AI models like ChatGPT.Shortly after the WWDC 2024 keynote ended, Engadget's Cherlynn Low and Devindra Hardawar discussed why they…
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Apple’s Biggest AI Challenge? Making It Behave

Apple’s Biggest AI Challenge? Making It Behave

Giannandrea said that Apple had focused on reducing hallucinations in its models partly by using curated data. “We have put considerable energy into training these models very carefully,” he said. “So we're pretty confident that we're applying this technology responsibly.”That training wheels approach to AI applies across Apple’s offering. If it works as promised, it should mean that Apple Intelligence is less prone to fabricate or suggest something inappropriate. In its blog post, Apple claimed that testers found its models more useful and less harmful more often than competing on-device models from OpenAI, Microsoft, and Google. "We're not taking this…
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Apple may integrate Google’s Gemini AI into iOS in the future

Apple may integrate Google’s Gemini AI into iOS in the future

Apple is integrating GPT-4o, the large language model that powers ChatGPT into iOS 18, iPadOS 18 and MacOS Sequioa thanks to a partnership with OpenAI announced at WWDC, the company’s annual developer conference, on Monday. But shortly after the keynote ended, Craig Federighi, Apple’s senior vice president of software engineering said that the company might also bake in Gemini, Google’s family of large language model, into its operating systems.“We want to enable users ultimately to choose the models they want, maybe Google Gemini in the future,” Federighi said in a conversation with reporters after the keynote. “Nothing to announce right…
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Everything Apple Announced at WWDC

Everything Apple Announced at WWDC

A new Training Load app analyzes how hard you exercise during workouts, and tracks your workout duration and how your effort changes over time. The new Vitals app passively monitors your health throughout the day and may even suggest you’ve been drinking too much.What’s the Password?The new Passwords app. Photograph: AppleOn the security front, Apple is also creating its own dedicated passwords app across its OS platforms. It works like many other password managers, in that it allows you to generate strong passwords for all your logins. It keeps all your credentials in order by storing logins, passwords, and verification…
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Apple Intelligence Will Infuse the iPhone With Generative AI

Apple Intelligence Will Infuse the iPhone With Generative AI

Apple is finally getting into the generative artificial intelligence game.Apple CEO Tim Cook announced Apple’s long-awaited AI reboot at the company’s Worldwide Developer Conference in Cupertino, California, today. What the company is calling “Apple Intelligence” includes a handful of features that will shape the iOS experience in ways large and small. Apple also gave Siri, its currently limited voice assistant, a significant generative AI overhaul.Apple also announced that it will incorporate outside AI models into its software, starting with OpenAI’s ChatGPT later this year, making clear that the experience will be opt-in only and won’t require a ChatGPT subscription. Siri…
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watchOS 11 includes a new Vitals app to see all your key health metrics

watchOS 11 includes a new Vitals app to see all your key health metrics

A new app for the Apple Watch will help you get a better overall view of your health and fitness levels. The new Vitals app synthesizes details from your Health and Fitness data. During the keynote at its Worldwide Developers Conference (WWDC) on Monday, Apple announced new features coming to watchOS 11.In addition to the new Vitals app, the Activity app is getting new abilities like Training Load that measures the intensity of your workout and rates your workouts. A unique algorithm will gauge your effort rating from one (easy) to ten (all out) so you can see how much…
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Apple’s MacBook Air M3 drops to an all-time low of $899

Apple’s MacBook Air M3 drops to an all-time low of $899

There's a bit of an Apple price war happening between Amazon and B&H Photo, which is good news for buyers. The 13-inch MacBook Air M3 with 256GB of storage and 8GB of RAM just hit its lowest price yet at both Amazon and B&H, falling to just $899 or $200 (18 percent) off the retail price. In addition, the 14-inch MacBook Pro with an M3 Pro chip (18GB of RAM, 512GB storage) is on sale for $1,699, or 15 percent ($300) off at Amazon and B&H — another all-time low.AppleApple's 13-inch MacBook Air M3 is on sale at an all-time…
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WWDC 2024: How to watch Apple’s keynote on iOS 18, AI and more

WWDC 2024: How to watch Apple’s keynote on iOS 18, AI and more

Apple’s Worldwide Developers Conference (WWDC) keynote is imminent. The festivities kick off later today — Monday, June 10 at 1PM ET. The keynote address is available to the public and you can watch it via Apple’s event website or on the company’s YouTube channel. And if you don't want to click away, the latter feed is embedded directly below.This is WWDC, so it’ll be a software-focused event. Expect that Apple will showcase updates across its full panoply of operating systems, including iOS 18 and iPadOS 18, as well as watchOS, macOS and even visionOS, which is the operating system behind…
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