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Apple Intelligence Won’t Work on Hundreds of Millions of iPhones—but Maybe It Could
15 Jun

Apple Intelligence Won’t Work on Hundreds of Millions of iPhones—but Maybe It Could

stp2y0 CommentsGenAI, , , , ,
Apple has announced its next era. Your experience of using an iPhone, Mac, or iPad will be guided by, and suffused with, artificial intelligence. Apple calls it, of course, Apple Intelligence. It’s coming later this year. That’s right: We have another “AI” to deal with.You may have heard plenty about how it makes Siri smarter, rewrites your emails and essays, creates never-before-seen emoji, and turns rough sketches into bland AI art.It truly is a vision of the future. And, while not groundbreaking, thanks to the usual Apple gloss it may well be one of the most friendly, intuitive, and useful…
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Apple Proved That AI Is a Feature, Not a Product
13 Jun

Apple Proved That AI Is a Feature, Not a Product

stp2y0 CommentsGenAI, , , , ,
Apple's otherworldly, flying-saucer headquarters in Cupertino, California, felt like a suitable venue this week for a bold and futuristic revamp of the company’s most prized products. With iPhone sales slowing and rivals gaining ground thanks to the rise of tools like ChatGPT, Apple offered its own generative artificial intelligence vision at its Worldwide Developer Conference (WWDC).Apple has lately been perceived as a generative AI laggard. Its WWDC offerings failed to persuade some critics, who have branded WWDC’s announcements as downright boring. But with the focus on infusing existing apps and OS features with what the company calls “Apple Intelligence,” the…
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Thinking Different About Apple AI
13 Jun

Thinking Different About Apple AI

stp2y0 CommentsAI, , , , ,
Apple executives used the keynote address of this week's annual WWDC developers conference to debut all of the artificial intelligence capabilities that are coming to iPhones, iPads, and Macs. The team showed off how generative tools will help users write emails, clean up iPhone photos, illustrate presentations, and make custom emoji characters.Adding AI to everything is par for the course in 2024, as all of the big tech companies have been loading up their software with similar generative features. But Apple is late to this particular party. The company has been perceived as being “behind” in generative AI, since OpenAI,…
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AI Is Apple’s Best Shot at Getting You to Upgrade Your iPhone
11 Jun

AI Is Apple’s Best Shot at Getting You to Upgrade Your iPhone

stp2y0 CommentsAI, , ,
This trend bears out in secondary market data: Shipments of used smartphones increased nearly 10 percent, to 309.4 million shipments, in 2023, up from 282.6 million units the year prior, according to research firm IDC. For a lot of people, a good phone really is just good enough.Apple is also selling privacy as part of its generative AI package, saying that Apple Intelligence “is integrated into the core of your iPhone, iPad, and Mac through on-device processing.” Apple’s AI tools use Apple-developed large language models, instead of relying on another entity’s models or a patchwork of LLMs, as confirmed by…
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Apple’s Biggest AI Challenge? Making It Behave
11 Jun

Apple’s Biggest AI Challenge? Making It Behave

stp2y0 CommentsAI, , , , ,
Giannandrea said that Apple had focused on reducing hallucinations in its models partly by using curated data. “We have put considerable energy into training these models very carefully,” he said. “So we're pretty confident that we're applying this technology responsibly.”That training wheels approach to AI applies across Apple’s offering. If it works as promised, it should mean that Apple Intelligence is less prone to fabricate or suggest something inappropriate. In its blog post, Apple claimed that testers found its models more useful and less harmful more often than competing on-device models from OpenAI, Microsoft, and Google. "We're not taking this…
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Apple may integrate Google’s Gemini AI into iOS in the future
10 Jun

Apple may integrate Google’s Gemini AI into iOS in the future

stp2y0 CommentsNews, , , , , ,
Apple is integrating GPT-4o, the large language model that powers ChatGPT into iOS 18, iPadOS 18 and MacOS Sequioa thanks to a partnership with OpenAI announced at WWDC, the company’s annual developer conference, on Monday. But shortly after the keynote ended, Craig Federighi, Apple’s senior vice president of software engineering said that the company might also bake in Gemini, Google’s family of large language model, into its operating systems.“We want to enable users ultimately to choose the models they want, maybe Google Gemini in the future,” Federighi said in a conversation with reporters after the keynote. “Nothing to announce right…
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Everything Apple Announced at WWDC
10 Jun

Everything Apple Announced at WWDC

stp2y0 CommentsGenAI, , , , ,
A new Training Load app analyzes how hard you exercise during workouts, and tracks your workout duration and how your effort changes over time. The new Vitals app passively monitors your health throughout the day and may even suggest you’ve been drinking too much.What’s the Password?The new Passwords app. Photograph: AppleOn the security front, Apple is also creating its own dedicated passwords app across its OS platforms. It works like many other password managers, in that it allows you to generate strong passwords for all your logins. It keeps all your credentials in order by storing logins, passwords, and verification…
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Apple Intelligence Will Infuse the iPhone With Generative AI
10 Jun

Apple Intelligence Will Infuse the iPhone With Generative AI

stp2y0 CommentsGenAI, , , , ,
Apple is finally getting into the generative artificial intelligence game.Apple CEO Tim Cook announced Apple’s long-awaited AI reboot at the company’s Worldwide Developer Conference in Cupertino, California, today. What the company is calling “Apple Intelligence” includes a handful of features that will shape the iOS experience in ways large and small. Apple also gave Siri, its currently limited voice assistant, a significant generative AI overhaul.Apple also announced that it will incorporate outside AI models into its software, starting with OpenAI’s ChatGPT later this year, making clear that the experience will be opt-in only and won’t require a ChatGPT subscription. Siri…
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What to Expect at Apple’s WWDC 2024
06 Jun

What to Expect at Apple’s WWDC 2024

stp2y0 CommentsAI, , , , ,
Apple did, however, confirm new accessibility features are coming to iPad “later this year” via a press release published in May. These capabilities include the ability to control the iPad with eye tracking, spoken shortcuts that assign custom utterances Siri can understand, and a feature that uses onscreen cues to reduce motion sickness for people looking at their device in a moving vehicle. Hopefully, we'll be able to see demos of these features at the conference.MacOS 15As is the case every year, the official name for the latest version of macOS is always a guessing game. Last year, Parker Ortolani,…
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