24
May
Data analytics startup Fullstory Inc. says it wants to enhance the capabilities of artificial intelligence applications by providing them with the behavioral data they need to understand customer’s sentiments properly. To do this, it has announced a new platform called Data Direct, which automates the collection, synchronization and cleaning of structured, AI-ready behavioral data that can be fed into any application. By doing this, it says it can provide companies with more insightful web and mobile sentiment signals, allowing them to adapt the way they engage with customers and, hopefully, enable more positive interactions. Data Direct is said to transform…