25
May
Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. At Amazon Ads, we believe that what makes advertising effective is delivering relevant ads in the right context and at the right moment within the consumer buying journey. With that goal, Amazon Ads has used artificial intelligence (AI), applied science, and analytics to help its customers drive desired business outcomes for nearly two decades. In a March 2023 survey, Amazon Ads found that among advertisers who were unable to build successful campaigns, nearly 75 percent…