27
May
This post is co-written with HyeKyung Yang, Jieun Lim, and SeungBum Shim from LotteON. LotteON is transforming itself into an online shopping platform that provides customers with an unprecedented shopping experience based on its in-store and online shopping expertise. Rather than simply selling the product, they create and let customers experience the product through their platform. LotteON has been providing various forms of personalized recommendation services throughout the LotteON customer journey and across its platform, from its main page to its shopping cart and order completion pages. Through the development of new, high-performing models and continuous experimentation, they’re providing customers…