likeness

YouTube is teaming up with one of the world's largest talent agencies, CAA, to help its high-profile actors and athletes monitor their AI likenesses. "Through this collaboration, several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale," YouTube wrote on its official blog.The video platform plans to begin testing its "likeness management technology" with unnamed award-winning actors and top NBA and NFL athletes, all clients of CAA (Creative Artists Agency). The system will surface AI-generated content that depicts their…