07
Nov
Max, the other major platform brand recognition , is about to get serious about password-sharing, . Parent company Warner Bros. Discovery said during a Q3 earnings call that it will begin cracking down on the practice over the next few months, along with some “very soft messaging” to encourage people to pony up.Chief financial officer Gunnar Wiedenfels said the aforementioned gentle messaging will ramp up in 2025, indicating an eventual mandate. He suggested that folks who share passwords make the subscription costs rise for everyone, as it’s like “asking members who have not signed up, or multi-household members to pay…