21
May
Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product — officially entering the experience research space. The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and it leverages AI to generate insights and recommended actions. Adding UX research to its experience management solutions, Qualtrics aims to support organizations’ research efforts at scale with a single platform. Qualtrics AI was the highlight of the event as it aims to help users get deeper insights through interactive dashboards, data analysis, and recommendations on…