28
Aug
Even though data is the backbone of better decision-making, the disconnect between data products and business platforms is proving to be detrimental, making Salesforce Data Cloud important since it unifies data sources for enhanced commercial insights. By creating a value add layer on top of the existing data infrastructure, Salesforce Data Cloud avails richer analytic components through the integration of standalone data products, boosting insights in broader areas, such as sales and marketing, according to Muralidhar Krishnaprasad (pictured), exeuctive vice president of software engineering at Salesforce Inc. “We are trying to bridge the gap between the CIOs running these data…