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Flow Specialty, a specialty commercial brokerage, is announcing the industry’s first AI insurance broker.
The brokerage’s platformless AI model has passed RPLU certification exams for the Cyber, Errors & Omissions, and Executive liability modules. It may be critically important as people struggle to get insurance in the wake of various disasters. The firm is based in Mountain View, California, with research and development in Tel Aviv, Israel.
By attaining this level of rigor, Flow said its expert brokers have real leverage: AI agents who can take meaningful work off brokers’ plates. This milestone celebrates the ability to scale access to expertise — a capability that completely changes the specialty commercial insurance market dynamics.
Historically, the small and medium business segments across all industries have struggled to find comprehensive coverage that enables them to transfer risk confidently. This is because crafting commercial policies demands the expertise and time of brokers.
However, brokers, who are there to deliver expertise on tailoring individual policies based on unique business needs, are only compensated for quotes that bind (about one in four quotes). This compensation structure means traditional brokers focus on large enterprises that yield lucrative commission dollars. Meanwhile, small and medium businesses are left exposed.
“For far too long, the middle market segment of specialty business has been underserved for retail brokers. I have been in this industry for more than two decades and have observed an underperformance around the quality of service, attention to details, and ability to serve the client in a manner they deserve,” said David Derigiotis, president of brokerage and head of insurance at Flow, in a statement. “The stumbling blocks for wholesalers have been thin margins, bandwidth issues, and inconsistency of expertise across teams. We have solved these problems by using AI to dramatically scale our human brokers abilities far beyond what has been previously possible.”
Flow is building an ecosystem of AI agents who operate like the world’s best assistants. Based on the GPT 4.0 Omni core, Flow’s AI agents are trained on an ever-growing library of insurance materials—specimens, quotes, and carrier risk appetites—and the ongoing transaction of endless communication materials and critical decision points. Flow’s AI agents know not only materials but also understand tradeoffs and considerations.
Flow said its hybrid approach to human brokers supported by AI agents goes beyond mere data problem-solving. By digitizing knowledge, Flow’s internal workflow engine enables AI models to cross-reference materials, learn from broker interactions, and evolve continuously.
These AI Agents are integral team members, handling labor-intensive tasks such as risk appetite matching, generating quote comparisons, and constructing review materials. Flow brokers are always in the loop, revising and overseeing the output of this workflow engine. This approach of experts supported by AI agents reduces the manual investment required by individual brokers and makes it possible to deliver an expert-rich experience for every premium.
“In an industry that runs on trust and relationships, like the commercial insurance space, scale is a real issue. How do you enable brokers to take on more workload without burning the bridges of trust? The key is to enable wholesale brokers with ultimate availability, every single time. And in order for our brokers to provide this level of service, we’re training our AI to operate as the world’s best assistant,” said Flow CEO Sivan Iram, in a statement.
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