Netflix won the streaming battle in 2024: Here’s how it grew into a Hollywood disruptor with 280 million subscribers.

December 2022: Netflix ended 2022 strong, breaking Q4 targets.

The end of 2022 represented a bit of a bounce back for Netflix, as the entertainment company outpaced subscriber growth in Q4 by around 3.1 million, adding 7.66 new subscribers despite its own estimates of 4.5 million, per Variety.

In total the streaming giant amassed 230.75 million subscribers by the end of 2022, compared to its target figure of 227.59 million.

Netflix noted that after a decade into making original content, it was “past the most cash-intensive phase of this buildout,” per Variety. Accordingly, money spent on content was $16.84 billion in 2022 — about a 5% less than its 2021 spend.