Exclusive: Maven Clinic is swapping out its finance chiefs as the women’s health unicorn looks ahead to an IPO

• Maven’s chief financial officer has left the women’s health unicorn one year after taking the role.
• The startup plans to bring in a new CFO with public market experience, per a source with knowledge.
• Maven just announced a $125 million Series F round in October at a $1.7 billion valuation.

Maven Clinic is swapping out its chief financial officers on the heels of a fresh funding round as the women’s health startup inches closer to an IPO.

Maven is bringing in a new finance head with experience leading a public company, according to a source with direct knowledge of the change.

Kristina Campbell, Maven’s former CFO, left the startup in October, according to her LinkedIn. She joined Maven a year prior, in October 2023.

Earlier this month, Maven notched a $1.7 billion valuation with $125 million in new funding from the private equity firm StepStone Group. Business Insider first reported the round in September.

The identity of Maven’s incoming CFO isn’t known. Maven declined to comment for this story. Campbell didn’t respond to requests for comment.

Maven launched 10 years ago to provide virtual care to women and families through employers and health plans, including for fertility, pregnancy, and menopause. It’s since raised over $425 million from investors such as Sequoia Capital, General Catalyst, Lux Capital, and Oak HC/FT.

As the highest-valued women’s health startup, Maven is expected to be a candidate for the next wave of digital health IPOs. The startup’s hopeful future exit would be a boon for the women’s health market, which remains a small fraction of all healthcare funding.

Some of Maven’s peers haven’t fared as well in a tighter venture market. Fertility startup Kindbody is reportedly looking to raise more funding at a $600 million valuation, a massive markdown from the $1.8 billion valuation it landed in March 2023.

Before Maven, Campbell spent over two years as the CFO of the cryptocurrency exchange Ripple. She left the company amid its legal battle with the SEC after the agency accused Ripple of selling its XRP token as an unregistered security.

Campbell has now joined entertainment payroll startup Wrapbook as its CFO, according to her LinkedIn profile. Wrapbook raised a $20 million funding round in September at a valuation of $750 million.