The Global Alliance for Responsible Media, a prominent coalition of advertisers, dissolved on Thursday, just days after Elon Musk’s X filed a lawsuit against the organization.
GARM was established in 2019 by the World Federation of Advertisers, a network of major businesses whose members include Nike Inc., McDonald’s Corp. and Procter & Gamble Co., among others. The coalition provided a set of widely-used guidelines for brand safety controls, which help advertisers prevent harmful content such as hate speech or violent content from appearing next to their advertisements on social media platforms and other places.
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