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33724 Posts
5 Ways Emerging Technology is Transforming Small Business Customer Segmentation

5 Ways Emerging Technology is Transforming Small Business Customer Segmentation

The advantages of accurate customer segmentation are clear for businesses of all shapes and sizes, but for budget-conscious startups and SMEs, the marketing ROI for technology-driven campaigns can't be overstated.  Statistically speaking, 77% of marketing ROI comes from segmented, targeted, and triggered campaigns, while  77% of marketing ROI comes from segmented, targeted, and triggered campaigns, while non-targeted campaigns show a 50% lower click-through rate (CTR) than segmented campaigns.  However, accurate segmentation can be a challenge in itself for small businesses. On the one hand, creating focused customer segments can help optimize spending on marketing campaigns for the ideal customer profile, but on…
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I’m not paying for my kids’ college tuition unless they want to be doctors or lawyers. Money isn’t the issue — the ROI has to be worth it.

I’m not paying for my kids’ college tuition unless they want to be doctors or lawyers. Money isn’t the issue — the ROI has to be worth it.

This as-told-to essay is based on a conversation with Bobby Kittleberger, a 37-year-old father and business owner in Staunton, Virginia. Business Insider has verified his income with documentation. The following has been edited for length and clarity.I have six children between the ages of 5 and 11, and I've told them I won't pay for college except in very limited circumstances.I graduated with a computer science degree, but it's irrelevant to my work.I'm actively encouraging my kids to consider other options and how much ROI they'll get from college.For me to pay for their tuition, they'd need to pursue a…
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Elevating Data Intelligence: Key Insights from Industry Leaders on Data and AI

Elevating Data Intelligence: Key Insights from Industry Leaders on Data and AI

In today's rapidly evolving technological landscape, the intersection of data and artificial intelligence (AI) has become a critical focus for organizations across industries. According to Foundry's recent CIO Tech Poll, IT leaders have overwhelmingly placed AI-enabled solutions at the top of their investment list for 2024, with only 8% expressing no interest in generative AI. This surge in AI prioritization underscores the need for a deeper understanding of how data and AI can work together to drive innovation and business value.To explore this crucial topic, we recently hosted a panel discussion featuring industry experts from Informatica, Immuta, and Dataiku. The…
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TikTok Shows Less ‘Anti-China’ Content Than Rivals, Study Finds

TikTok Shows Less ‘Anti-China’ Content Than Rivals, Study Finds

Videos condemning or negatively depicting China’s human rights abuses are more difficult to find on TikTok than other rival networks, a new study finds, suggesting that US users may be getting an incomplete picture of the country’s history when searching for key terms or phrases. US TikTok users who search for terms like “Tiananmen,” “Tibet,” and “Uyghur” — words commonly used in Chinese Communist Party propaganda — see less “anti-China” content than those same searches produce on Instagram and YouTube, according to a new study from the Network Contagion Research Institute at Rutgers University. Source link lol
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Listwise Reward Estimation for Offline Preference-based Reinforcement Learning

Listwise Reward Estimation for Offline Preference-based Reinforcement Learning

arXiv:2408.04190v1 Announce Type: new Abstract: In Reinforcement Learning (RL), designing precise reward functions remains to be a challenge, particularly when aligning with human intent. Preference-based RL (PbRL) was introduced to address this problem by learning reward models from human feedback. However, existing PbRL methods have limitations as they often overlook the second-order preference that indicates the relative strength of preference. In this paper, we propose Listwise Reward Estimation (LiRE), a novel approach for offline PbRL that leverages second-order preference information by constructing a Ranked List of Trajectories (RLT), which can be efficiently built by using the same ternary feedback type…
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Save $150 on our favorite Ooni pizza oven, plus the rest of this week’s best tech deals

Save $150 on our favorite Ooni pizza oven, plus the rest of this week’s best tech deals

As we did last Friday and the Friday before that (and shall continue to do until the internet turns itself off), we have rounded up the best deals we spotted this week and put them in one convenient location. These are the tech gadgets we have used, reviewed and recommend that happen to be seeing worthwhile discounts at the moment. This week, a bunch of Apple gear went on sale, some of it new, some of it older, such as the 2024 MacBook Air with the M3 chip for $250 off and the 2021 9th generation iPad for $100 under…
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MultiColor: Image Colorization by Learning from Multiple Color Spaces

MultiColor: Image Colorization by Learning from Multiple Color Spaces

arXiv:2408.04172v1 Announce Type: new Abstract: Deep networks have shown impressive performance in the image restoration tasks, such as image colorization. However, we find that previous approaches rely on the digital representation from single color model with a specific mapping function, a.k.a., color space, during the colorization pipeline. In this paper, we first investigate the modeling of different color spaces, and find each of them exhibiting distinctive characteristics with unique distribution of colors. The complementarity among multiple color spaces leads to benefits for the image colorization task. We present MultiColor, a new learning-based approach to automatically colorize grayscale images that combines…
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LEARN VIM

LEARN VIM

Vim is a modal text editor for writing code, where you navigate round the screen with a keyboard instead of a mouse. Highly configurable Vim text editor is a favorite among system administrators and programmers. It is well-known for being strong and effective, but it requires a lot of study, particularly for inexperienced users. Because Vim is based on an older editor named Vi, the terms "Vi/Vim" are frequently used interchangeably. It was called VI - a Linux text editor which came about in 1976 by BILL JOY. Then it was improved in 1991 by BRAM MOOLENAAR. WHY WOULD I…
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Ukraine’s shock invasion of Russia shows it can pull off complex, surprise attacks even on a modern battlefield where something’s usually watching

Ukraine’s shock invasion of Russia shows it can pull off complex, surprise attacks even on a modern battlefield where something’s usually watching

Ukrainian forces are continuing a shocking offensive into the Kursk region of Russia.While much of the information surrounding the assault remains unclear, the operation demonstrates Ukraine still holds the ability to launch a complex, surprise attack despite the battlespace being heavily surveilled to the point that soldiers and vehicles regularly struggle to move without being seen.Ukraine's ambitious cross-border attack began Tuesday with troops advancing up to six miles into the Kursk region, an area bordering Sumy and just north of Belgorod and Kharkiv. The mechanized offensive seemed to advance rapidly in the days that followed, per geolocated footage and Russian…
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Simplifying Translations for Children: Iterative Simplification Considering Age of Acquisition with LLMs

Simplifying Translations for Children: Iterative Simplification Considering Age of Acquisition with LLMs

arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website. Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them. Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs. Source link lol
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