09
Aug
The advantages of accurate customer segmentation are clear for businesses of all shapes and sizes, but for budget-conscious startups and SMEs, the marketing ROI for technology-driven campaigns can't be overstated. Statistically speaking, 77% of marketing ROI comes from segmented, targeted, and triggered campaigns, while 77% of marketing ROI comes from segmented, targeted, and triggered campaigns, while non-targeted campaigns show a 50% lower click-through rate (CTR) than segmented campaigns. However, accurate segmentation can be a challenge in itself for small businesses. On the one hand, creating focused customer segments can help optimize spending on marketing campaigns for the ideal customer profile, but on…