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How a Traditional Toymaker Is Going Big on Digital Games

How a Traditional Toymaker Is Going Big on Digital Games

Listen to Odd Lots on Apple PodcastsListen to Odd Lots on SpotifySubscribe to the newsletterHasbro has been making toys for decades, including many classic favorites like G.I. Joe and My Little Pony. But in recent years, it's also been going big on digital games. An app version of the classic board game Monopoly — called Monopoly GO! — has become one of the top mobile games of all time and grossed billions in revenue since it launched last year. Hasbro also owns Wizards of the Coast, the publisher of Magic: The Gathering, Dungeons & Dragons, and the best-selling video game…
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