bose

The company has always had premium prices, but in certain categories the products haven't always matched the brand's prestige: 2010s attempts at noise-canceling earbuds were bulky, sounded middling, and had poor battery life; and it also sold a line of too-expensive Bluetooth speakers with screens that nobody needed.Then, after its physical storefronts were not having the billboard-like effect Bose wanted, the brand, just prior to Snyder joining, decided to dramatically pivot—a word that can so often be replaced with “panic”—to a strategy that focused on online sales and bolstering exhibits in existing storefronts such as Best Buy in the United…