Back to the Future

Nike is killing the app for its futuristic Adapt BB sneakers

Nike is killing the app for its futuristic Adapt BB sneakers

Nike is discontinuing its self-lacing Adapt BB sneakers and providing a case in point of what can happen to tech that relies on apps. First announced in 2019, the sneakers used a Back to the Future II style power-lacing system called FitAdapt that was adjustable either manually or with an app. Now, the company will no longer make new Adapt shoes and is retiring the Nike Adapt App, it announced in a help document spotted by The Verge."After five years, we’re retiring the Adapt App and removing it from the Apple and Android app stores, globally, on August 6, 2024,"…
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