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Adobe starts rolling out generative AI video tools in beta
14 Oct

Adobe starts rolling out generative AI video tools in beta

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Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps. At Adobe MAX, the company announced that some of those are available in beta today. is a Premiere Pro feature that Adobe . It enables editors to add generated footage and audio to the start or end of a clip. This can help cover a transition or edit if the required shot isn't available. All editors need to do is drag out the beginning or…
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California’s ‘click to cancel’ subscription bill is signed into law
25 Sep

California’s ‘click to cancel’ subscription bill is signed into law

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Governor Gavin Newsom has signed California's "click to cancel" Assembly Bill 286 into law to make it easier for consumers to opt out of subscriptions. The bill, introduced in April 2024, forces companies that permit online or in-app sign-ups to allow for online or in-app unsubscribing as well."AB 2863 is the most comprehensive ‘Click to Cancel’ legislation in the nation, ensuring Californians can cancel unwanted automatic subscription renewals just as easily as they signed up — with just a click or two,” said California Assemblymember Pilar Schiavo.Like many, you may have signed up for a thing online and when you…
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Logitech MX Creative Console review: An affordable entry point into edit panels
24 Sep

Logitech MX Creative Console review: An affordable entry point into edit panels

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Last year, Logitech leaped into the content creator market by acquiring Loupedeck, which makes control surfaces for apps like Adobe Lightroom. Now, the company has unveiled its first Logitech-branded control panel, the MX Creative Console, a $200 device that includes a keypad, dialpad and plugins for popular Adobe apps like Premiere Pro.Logitech is fighting rivals like the TourBox Elite controller and even its own Loupedeck CT, but its new offering is cheaper than the latter and sleeker than the former. The MX Creative Console features a modern design and a pair of slick control dials, along with dynamic display keys…
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Adobe previews AI video tools that arrive later this year
11 Sep

Adobe previews AI video tools that arrive later this year

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On Wednesday, Adobe unveiled Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today. Echoing AI salesmanship found elsewhere in the tech industry, Adobe frames it all as supplementary tech that “helps take the tedium out of post-production.”Adobe describes its new Firefly-powered text-to-video, Generative Extend (which will be available in Premiere Pro) and image-to-video AI tools as helping editors with tasks…
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The US has sued Adobe over early termination fees and making subscriptions hard to cancel
17 Jun

The US has sued Adobe over early termination fees and making subscriptions hard to cancel

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The US government has sued Adobe and two senior company executives for allegedly deceiving consumers by hiding early termination fees and making them jump through hoops to cancel subscriptions to Adobe products.The complaint filed by the Department of Justice on Monday accuses the Adobe of pushing consumers towards its “annual paid monthly” subscription plan without adequately disclosing that canceling the plan within the first year could result in an early termination fee. The complaint also alleges that Adobe’s early termination fee disclosures were buried in fine print or required consumers to hover over tiny icons to find them.“Americans are tired…
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Adobe Adds an AI-Powered Eraser to Lightroom
23 May

Adobe Adds an AI-Powered Eraser to Lightroom

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Photo bombing is dead. Adobe is adding an artificial-intelligence-powered Generative Remove feature to its Lightroom photo editor that makes it dead simple to zap out unwanted elements, like that annoying guy in the background. The new feature is in a public beta-testing phase, but it will work across the Lightroom ecosystem whether you're using the app on mobile, desktop, or web.Lightroom's Generative Remove uses Adobe's Firefly AI engine to smoothly replace unwanted elements. Simply paint over the area you want to remove and Lightroom will send that information to Adobe's Firefly servers, which then crunch the data and send it…
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