threads

Threads is testing disappearing posts that expire after 24 hours
24 Aug

Threads is testing disappearing posts that expire after 24 hours

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Threads is testing the option for users to put a 24-hour expiration timer on their posts, after which the post and all replies would disappear, Stories-style. A spokesperson confirmed to that the feature is being tested among a group of users after it was first spotted earlier this summer by developer . It sounds a lot like pre-X Twitter’s Fleets, . But, the ephemeral format could save habitual post-deleters some trouble.It comes a few months after Instagram head Adam Mosseri shared that Threads was . That optional feature would let users designate a date for their posts to be hidden…
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Threads introduces a new analytics platform and the option for multiple drafts
16 Aug

Threads introduces a new analytics platform and the option for multiple drafts

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Meta CEO Mark Zuckerberg just announced some new features coming to Threads that should make it easier for creators and businesses to build followings and connect with fans. The biggest tool is something called Insights, which is basically an analytics platform.Insights gives users a zoom-in view on traffic, with data on the age, gender and location of people who view and engage with content. This information can also be split up into followers and non-followers, to help with conversion. MetaMeta has been testing Insights for a few days now and it looks fairly useful, particularly for folks with large followings.…
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Meta’s Threads has 200 million users
02 Aug

Meta’s Threads has 200 million users

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The Threads app has passed the 200 million user mark, Meta exec Adam Mosseri. The milestone comes one day after Mark Zuckerberg said that the service was “about” to hit 200 million users during the company’s latest earnings call.While Threads is still relatively tiny compared to Meta’s other apps, it has grown at a much faster clip. Zuckerberg previously announced users last month as Threads marked its one-year anniversary, and the Meta CEO has repeatedly speculated that it could be the company’s next one-billion-user app.“We've been building this company for 20 years, and there just are not that many opportunities…
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What Meta should change about Threads, one year in
04 Jul

What Meta should change about Threads, one year in

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It’s been a year since Meta pushed out Threads in an attempt to take on the platform now known as X. At the time, Mark Zuckerberg said that he hoped it would turn into “a public conversations app with 1 billion+ people on it.”Meta’s timing was good. Threads launched at a particularly chaotic moment for Twitter, when many people were seeking out alternatives. Threads saw 30 million sign-ups in its first day and the app has since grown to monthly users, according to Zuckerberg. (X has monthly users, according to Elon Musk.)But the earliest iteration of Threads still felt a…
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A Meta ‘error’ broke the political content filter on Threads and Instagram
27 Jun

A Meta ‘error’ broke the political content filter on Threads and Instagram

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Earlier this year, Meta made the controversial decision to automatically limit political content from users’ recommendations in Threads and Instagram by default. The company said that it didn’t want to “proactively amplify” political posts and that users could opt-in via their Instagram settings if they did want to see such content.But, it turns out, that Meta continued to limit political content even for users who had opted in to seeing it. An unspecified “error” apparently caused the “political content” toggle — already buried several layers deep into Instagram's settings menu — to revert back to the “limit” setting each time…
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Threads can now show replies from Mastodon and other fediverse apps
25 Jun

Threads can now show replies from Mastodon and other fediverse apps

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Meta just made an important update for Threads users who are sharing posts to the fediverse. The company began allowing users to opt-in to sharing their Threads posts to Mastodon and other ActivityPub-powered services back . But the integration has been fairly limited, with Threads users unable to view replies and most other interactions to their posts without switching over to a Mastodon client or other app.That’s now changing. The Threads app will now be able to and likes from Mastodon and other services, Meta announced. The change marks the first time Threads users who have opted into fediverse sharing…
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Meta makes the Threads API available to all developers
19 Jun

Meta makes the Threads API available to all developers

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Meta is finally making the Threads API to developers. The company began testing the developers tools with a handful of companies back , but is now throwing the door open to more creators and app makers.For now, the Threads API functionality is somewhat limited. It enables third-party apps to publish posts to Threads and view and manage replies and interactions with their posts. So far, this has enabled Threads integrations with social media management software like Hootsuite and Sprout Social. The Threads API has also enabled tech news aggregator Techmeme to automatically post to the platform.These kinds of tools are…
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