Data replication: Fivetran’s strategy for market differentiation – SiliconANGLE

Data pipelines are the lifeblood of enterprise operations, driving everything from business intelligence and analytics to artificial intelligence. By undertaking enterprise data movement operations, Fivetran Inc. aims to simplify data replication, AI workflows and cloud migrations.

By simplifying the complexities of enterprise data movement, Fivetran empowers businesses to harness the full potential of their data with ease and efficiency, according to George Fraser (pictured), chief executive officer of Fivetran.

“Fivetran gets all of the data from all of your company’s business systems, be they databases like Oracle or tools like Workday, Salesforce or ServiceNow,” he said. “We get the data from all those systems, and we replicate it and keep it up to date in your data platform of choice, for example, Databricks.”

Fraser spoke with theCUBE Research’s Savannah Peterson at the Data + AI Summit, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Fivetran’s approach to differentiating itself in a saturated landscape with ease of use, automation and a wide support net. (* Disclosure below.)

Data replication in a user-friendly yet powerful platform

Despite its simplicity, Fivetran packs a punch with its robust capabilities. The resulting hands-off approach, although initially challenging for engineers used to handling their own data pipelines, is beneficial in the long run, according to Fraser.

The process offers a level of consistency and reliability that manual tasks often lack. Additionally, Fivetran’s platform extends to over 500 connectors, catering to a vast array of data sources and maintaining an exceptional level of performance.

“A good engineer can write a Postgres connector that works in straightforward cases in a few days,” he said. “The problem is … it is extremely difficult to make a connector work 99.9% of the time. For that reason, we feel very secure in the future of our business. We have breadth and performance capabilities and reliability that are unparalleled.”

Morgan Stanley & Co. LLC, a data replication customer, exemplifies the diversity and scale at which it operates. With a myriad of databases spread across different regions and environments, Morgan Stanley relies on Fivetran to replicate data efficiently, even under heavy load, according to Fraser.

“Morgan Stanley uses us to replicate databases,” he said. “Probably their most important type of database is Sybase, of which they have many. But Morgan Stanley has a lot of subsidiaries, so they have many different types of database. Some of them are on-prem, and some of them are in the cloud.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of the Data + AI Summit: 

(* Disclosure: Fivetran Inc. sponsored this segment of theCUBE. Neither Fivetran nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE