Netflix Uses ‘Squid Game’ Playbook for Untapped Southeast Asia

Netflix Uses ‘Squid Game’ Playbook for Untapped Southeast Asia



Netflix Inc. is ramping up local production in Southeast Asia, aiming to boost its subscriber base in the populous region even as US rivals are pulling back.

The world’s largest streaming TV service is increasing the number of titles available and the number of shows it produces in the region in an effort to reach more viewers, Minyoung Kim, vice president of content for Asia excluding India, said at a company event in Jakarta.



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