After launching salads and chicken, Paltrow wanted to try pasta and pizza.
Chef Floresca told Vanity Fair that Paltrow has the final say on Goop’s tasting panel, and it took a year for the company to develop the gluten-free pizza dough for Goop Superfina.
“We wanted to create pizza that was just pizza,” Floresca added. “If you knew it was gluten-free, cool. If you didn’t, even better, and you just ate it and you liked it, perfect. That, for us, is a huge win.”
Goop Superfina officially launched in August 2022 and currently offers 10 different square pizzas on its menu, with prices ranging from $14.50 to $22.95 for a pie. Classic flavors like pepperoni, cheese, and Margherita all make an appearance, as do “Field of Greens,” “Shroom Shroom,” and a barbecue chicken pizza named after Paltrow’s son Moses.
The menu also features four different types of pasta, sides of broccoli or meatballs, and a few Goop Kitchen salads.
So, how did it all taste? I recruited my boyfriend and some friends to find out, opting to try two pizzas, two pastas, and a salad for our review of Goop Superfina.
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