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Sony CEO Hiroki Totoki and Yasuhide Mizuno, CEO of Sony Honda Mobility announced that the Afeela electric vehicle car with PlayStation 5 features is ready for pre-registration.
There are two models coming in 2026, and the name the companies have for the versions are the Afeela 1 Origin ($89,900) and the Afeela 1 Signature ($102,900). They showed what the driver sees across the windshield, including the road view, the navigation path, and an overhead map view of the overall map area the car is traveling.
The Afeela 1 is near-final design of the Sony Honda Mobility venture to do an EV for 2026. It has one-tap AD/ADAS, intelligent driving. It has 800 TOPS of computing power. Afeela proactively talks to you with driving advice and uses Unreal Engine on the ADAS view, map and home UI.
You can preorder it now, Totoki and Mizuna said at the Sony press briefing at CES 2025. Afeela 1 refers to just the first model to be sold under the brand.
In addition, Sony Honda Mobility has announced partnerships with Spotify, Amazon Music, Audible, Dolby Atmos and Polyphony Digital.
Afeela 1 is equipped with Advanced Driver Assistance Systems (ADAS) that reduces driving stress and provides a safe and secure mobility experience, as well as an interactive personal agent that enables communication with the vehicle.
The cabin features a unique sound system and displays optimally placed for each seat, allowing occupants to enjoy a variety of apps and entertainment content. The vehicle’s performance is designed to provide a sense of unity with the driver, ensuring agile and stable handling while offering a high-quality ride for all passengers.
The exterior and interior design pursue a harmonious and timeless aesthetic to the details, and the interior employs high-quality functional materials that use plant-derived and recycled sources for some of the raw materials. Afeela 1 can be upgraded and expanded via OTA (Over-the-Air) updates.
Afeela Intelligent Drive
Afeela Intelligent Drive, SHM’s proprietary ADAS, utilizes the 40 sensors (cameras, LiDAR, radars, ltrasonic sensors) equipped on the Afeela 1 to sense and collect data from the surroundings. By leveraging the ECU (Electronic Control Unit) with a computing power of up to 800 TOPS and AI technology, it provides advanced driver assistance across all stages of Perception, Prediction, and Planning.
From the departure point to parking at the destination, it reduces the driver’s burden with an end-to-end route. The surrounding environment and driving conditions constantly monitored by Afeela 1 are visualized as ADAS views and maps on the display using Unreal Engine(3), providing the driver with a safe and secure driving experience.
Afeela Personal Agent: an Interactive Personal Agent that Enables Communication with the Vehicle In the cabin of Afeela 1, the driver can not only control various in-car functions via natural voice interactions with Afeela Personal Agent, but can also enjoy conversations and receive activity suggestions.
Proactive communication from the personalized agent brings comfort and entertainment to travel time and the cabin. Interior Cabin Optimized for Entertainment The cabin of Afeela 1 is designed with the concept of “Mobility as a Creative Entertainment Space.”
Each occupant can enjoy a variety of apps and content provided by entertainment partners through an optimized, unique sound system and displays by seat. Sony Honda Mobility’s proprietary noise-canceling technology and expertise provides an overwhelming sense of quietness.
The optimally placed speakers featuring Sony’s 360 Spatial Sound Technologies offer an high-quality audio experience with immersive sound. SHM is working on creating unique entertainment experiences using driving and vehicle data through collaborations with external creators and developers. Performance Pursuing Unity with Mobility Afeela 1’s performance is diligently designed to provide a sense of unity with the driver, including nimble and stable handling that moves as the driver desires.
The 3D Motion Management System, which includes innovative posture control technology through robotics development, integrates control of the motor, brakes, and suspension to provide optimal ride comfort and precision handling on various road surfaces.
The noise and vibration reduction features allow occupants to focus on in-car entertainment, providing a premium experience for all passengers. Harmonious and Timeless Design The design prioritizes occupant comfort with an “Oval” concept throughout the cabin, exemplifying harmonious and timeless aesthetics in both the interior and exterior.
While the interior features a sophisticated space designed for the ultimate travel experience, the exterior eliminates decorative lines and exaggerated surface undulations, characterized by sleek, hard, and tense surfaces. Furthermore, the interior uses high-quality functional materials, partially made from plant-derived and recycled materials (approximately 70% of the interior surface area). Recycled materials are partially used not only in the body steel plate but also the chassis.
Pricing and verions
Afeela 1 is available in two trims: Afeela 1 Origin and Afeela 1 Signature. Both trims come with a 3-year complimentary subscription including Afeela Intelligent Drive, Afeela Personal Agent, a selection of immersive entertainment content, theme sets for digital vehicle customization, and 5G data connectivity. The price starts at $89,900 for Afeela 1 Origin, and at $102,900 for Afeela 1 Signature, which includes 21-inch wheels, a rear entertainment system, and C-CMS (Center Camera Monitoring System).
Exterior colors are available in three options: Tidal Gray, Calm White, and Core Black. Afeela 1 Signature offers a choice of three exterior colors and two interior colors (Black and Gray). The charging is compatible with the Tesla Supercharging Network across the United States.
The driving range is being developed with a target of up to 300 miles. SHM will provide exceptional services at Afeela authorized repair providers to ensure long-term peace of mind for owners. For more details on Afeela 1, please visit the website (https://www.shm-afeela.com/).
The delivery of Afeela 1 in the Japan market is scheduled to begin in 2026.
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