I compared store-bought cinnamon rolls, and the best brand almost tasted like a croissant

I compared store-bought cinnamon rolls, and the best brand almost tasted like a croissant


  • I tried cinnamon rolls from Pillsbury, Immaculate Baking Company, Annie’s, and Amazon.
  • The Pillsbury Grands flaky cinnamon rolls blew me away with their fluffy, doughnut-like texture.
  • The Amazon-brand cinnamon rolls were a little too bread-like for my taste.

For many people, there’s nothing better than the smell of cinnamon rolls straight out of the oven wafting through the house, especially around the holidays.

The comforting aroma of cinnamon rolls is more than nostalgic — it’s also a major business driver, especially during the holiday season when sales of seasonal products like store-bought cinnamon rolls rise.

Pillsbury is one brand dominating the ready-to-bake market, but smaller brands like Immaculate Baking Company and Annie’s Organic also have their own versions. Even Amazon, which has its own e-commerce grocery brand, has joined the competition with its own line of cinnamon rolls.

I tried five different kinds of store-bought, canned cinnamon rolls from Pillsbury’s, Immaculate Baking Company, Annie’s Organic, and Amazon to see which brand had the best-canned cinnamon rolls.

Here’s how the store-bought cinnamon rolls ranked, from worst to best.





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By stp2y

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