Artificial Intelligence (AI) is one of the most popular terms of 2024.
With the widespread popularity of tools like ChatGPT, the capabilities and applications of AI have been debated and pondered over more than ever before.
Even then, an area of marketing that has already been utilizing and integrating AI is email marketing. Right from generating the right email content to scheduling outgoing emails so that they require minimal manual intervention, there are myriad ways in which AI has been propelling the evolution of emails.
Let us now understand how AI impacts emails, before discussing its applications and use cases in further detail.
Understanding AI in Emails
Over the years, as AI-powered applications have become increasingly common, so have their usage in our day-to-day professional lives. Our emails are no different – from making them error-free to scheduling a bunch of them for email marketing campaigns, everything can be driven and automated by AI.
Essentially, with the best AI email assistants, you can transform your run-of-the-mill email inboxes into smart ones that think more like humans. AI, when leveraged right, can double up as your assistant and help you curate emails that are more likely to convert and complement your marketing strategies.
What’s more, AI can also help you automate some of the more redundant tasks and help you save time, resources, and effort.
Top 6 Applications of AI in Email Marketing
With email marketing and emails evolving faster than ever, AI has found quite a few use cases and applications in it. Here are some of the top applications of AI in email:
1. Email Personalization
Whether you are crafting outreach emails to potential collaborators or a job application, first impressions will matter a lot. Ideally, when the reason behind the email is so important, you want to ensure writing personalized emails.
For example, those promotional emails you receive from brands in your inbox. Online stores offering personalized product recommendations in emails leverage machine learning algorithms and analyze your order history and interactions with the store to ensure high relevance and engagement.
Personalization in marketing can start from basics such as subject lines to highly tailored deals and discounts that go a long way in making your customers feel more valued.
2. Email Automation
When you run comprehensive email marketing campaigns for your brand, you’ll be dealing with a large volume of emails that are similar in nature. While a lot of time and effort will go into sending those emails out, not much skill is required once the email content is ready.
Ideally, these emails should be automated so that you don’t have to spend too much time dealing with the management of these campaigns. AI-powered tools like GetResponse and Mailchimp, help you automate most aspects of your email marketing. As a result, your skilled resources and personnel will have more time to focus on the more strategic aspects.
3. Email Processing
If you are not someone who sends a lot of emails but receives a lot of them – like a publisher or recruiter, you might need assistance in sifting through those emails. With the help of AI and automation, you can segment your emails into clear categories making it easier for you to go through them. You can then sort the categories based on importance, and prioritize the most crucial or time-sensitive ones.
AI can also help you go through the content of the emails you receive and take action on them. You can train your ai-powered email assistant to send a specific email as a response to emails containing certain kinds of content.
For instance, as a recruiter promoting an open position, you might receive hundreds of applications in your email inbox. You can have your AI assistant respond to these emails confirming that you have received the applications and informing them of further steps. You can also have your AI assistant divide the emails into categories based on job positions so that you can sort them easily at a later stage.
4. Email Content Generation
One of the most powerful ways AI can be integrated into emails is by automating the process of creating the email content itself. AI can not only come up with more impactful email subject lines for your marketing campaigns, but it can also help you come up with the right content for your email.
Whether you are using AI personally or professionally, generative AI tools such as ChatGPT and Gemini can help you craft the perfect email based on your prompt. While most marketers won’t use this AI use case, it is a boon for professionals who have great ideas or information but don’t know how to represent it effectively.
5. Spam Filtering
Spam filtering has become essential for companies so that any malicious attempts to exploit vulnerabilities and scam emails can be thwarted effectively and on time. AI can help you identify potential threats in advance by analyzing emails so that any malicious attachments and phishing schemes can be identified and flagged promptly.
Moreover, advanced AI tools can also be used to analyze email interactions with users to detect suspicious activity. Over time, AI-powered algorithms can learn from large volumes of email data you have, and improve your spam filtering capabilities.
6. Email Management
The more you utilize emails for your business, the more complicated it gets to manage your inbox and leverage it to its fullest potential. Email management as a function combines multiple applications and use cases of AI such as automation of specific functions, writing, filtering, personalizing and organizing emails.
Email management tools like Cleanfox and Lindy.ai can help you manage and automate most of your email-related tasks effectively based on specific triggers, and to manage and filter spam in your inbox.
Concluding Remarks
Emails are perhaps the most powerful marketing tool in your arsenal and can essentially bring you closer to achieving your sales and revenue goals. As email-related applications and use cases of AI continue to rise, now is a great time for marketers to implement the technology to automate and streamline their email strategies.
The post From Spam Filters to Smart Reply: The Rise of AI in Email appeared first on Datafloq.
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