Rodney Williams and Travis Holoway co-founded peer-to-peer lending platform SoLo Funds Inc. in 2018 with a commitment to help the millions of Americans targeted by abusive lenders. One of the few Black-founded startups in venture capital – a demographic that secured only 0.48% of all venture dollars in 2023 – SoLo Funds positioned itself to be a lending solution for those who find themselves cash-strapped in emergency situations.
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