Kendrick Lamar will headline the Super Bowl LIX halftime show.
The “Not Like Us” rapper announced the news on Sunday with a 75-second YouTube video. The video showed Lamar, 37, standing on a football field doing warmup drills with a large American flag in the background.
“My name is Kendrick Lamar, and I’ll be performing at Super Bowl 59,” he says. “Will you be pulling up?”
He added: “I hope so. You know there’s only one opportunity to win a championship. No round twos.”
Roc Nation, Apple Music, and the NFL confirmed Lamar’s performance in a press release. Super Bow LIX is set for February 9, 2025, at the Caesars Superdome in New Orleans. The annual championship will air on FOX.
“Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop,” Seth Dudowsky, the NFL’s Head of Music, said in the statement. “We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
Timothy Norris/Getty Images
Roc Nation founder Jay-Z called Lamar a “once-in-a-generation artist and performer.” Roc Nation inked a deal with the NFL in 2019 to produce the Super Bowl halftime show and promote the league’s social justice efforts.
“His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come,” Jay-Z said.
Lamar previously performed at Super Bowl LVI halftime show in 2022 alongside Dr. Dre, Snoop Dogg, Eminem, 50 Cent, and Mary J. Blige.
Representatives for Kendrick Lamar did not immediately respond to a request for comment from Business Insider.
The news of Lamar’s Super Bowl halftime show comes amid his feud with Drake, which escalated into an all-out rap war earlier this year. The two rappers have exchanged barbs since 2013, but the tension came to a head in March when Lamar appeared on Future and Metro Boomin’s song “Like That.”
Drake and Lamar disparaged each other in several diss songs, including “Euphoria.” Lamar appeared to have the last word with his most recent single, “Not Like Us.”
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