Meta Platforms Inc.’s Threads is rolling out new features it says will make the social network more useful for businesses and digital creators.
Threads users can now view data that provide insights into post metrics and follower demographics, and can write multiple drafts of posts, Meta said in a blog post Thursday. Another feature enabling users to schedule multiple posts days in advance is coming soon. The updates are being added to Threads’ web platform first and will eventually roll out on the mobile app.
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