Qualcomm Inc., the biggest maker of chips that run mobile phones, extended a new sponsorship deal with Manchester United Football Club until 2029, saying the tie-up is already boosting its Snapdragon brand.
The logo for Snapdragon — a lineup of processors that run devices — has already been seen more than 2 billion times because of the partnership, the company said in a statement Thursday. The US technology company acquired the rights to put the name on the front of Manchester United’s shirts and place labels of partners, including Microsoft Corp., on the back.
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