Adani Group is reworking its digital strategy that includes bolstering online payment through partnerships as Gautam Adani’s conglomerate looks to make its superapp an essential part of Indians’ lives.
Adani One, with a user base of 30 million as of March 31, will widen its offerings to be more than just a travel app, Jeet Adani, the younger son of the billionaire-patriarch who is overseeing the group’s digital plans, told Bloomberg Television as part of a special package, Inside Adani. The platform was rolled out in December 2022, mostly for booking flights, hotels and services at the 7 airports operated by the conglomerate.
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