Instacart is making its first international push outside the US and Canada by testing its smart shopping carts in Europe, a move the company said will lay the foundation for growth beyond its core grocery delivery service.
Instacart’s high-tech shopping carts, called Caper Carts, will be used in ALDI South Group’s grocery store in Sattledt, Austria, the companies said Tuesday in a statement. The carts — an effort Instacart began through a $350 million acquisition in 2021 — include self-checkout and are equipped with cameras and sensors to detect items. They have been deployed at metro and suburban branches of US and Canadian grocers such as Kroger Co. and Wakefern Food Corp.’s ShopRite and Fairway Market.
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