- Royal Caribbean Group oversees Royal Caribbean International, Celebrity Cruises, and Silversea.
- The three brands target different guests, from families with young kids to older wealthy travelers.
- Here’s how the cruise lines compare and how to pick the best one for your needs.
You’ve probably heard of Royal Caribbean’s cruises. But you might not know that it has two sister brands — and they’re nothing alike.
The cruise line’s parent company, Royal Caribbean Group, oversees three businesses that all target different cruising segments: families (Royal Caribbean International), premium (Celebrity Cruises), and ultra-luxury (Silversea).
I’ve been on complimentary non-revenue sailings with all three. And let me tell you, they all had little in common.
Royal Caribbean is like a theme park at sea, Celebrity has a boutique hotel feel, and Silversea has floating five-star resorts.
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