05
Aug
(metamorworks/Shutterstock) Like ethically sourced diamonds or coffee beans, ethically sourced data can be hard to find. But as AI chews through all the easily sourced training data, the ways and means by which data is obtained are becoming increasingly important. One outfit that’s building a business around ethically sourced data is Prolific. Prolific was founded at Oxford University in 2014 primarily to provide data for academic research. If a behavioral scientist needed data for a study on how consumer decision-making changes with age, for instance, they could tap Prolific to help it find vetted participants and to gather the data…