01
Aug
After a wait-and-see approach in 2024, business and technology leaders are gearing up to spend. A resilient global economy and expected growth in 2025 are spurring optimism despite still-elevated interest rates, tight labor markets, and the uncertain impacts of many of this year’s elections. In our recent global survey of 2,200 business and technology decision-makers, leaders across most functions and industries told us that they anticipate budget increases, albeit modest ones. Upbeat budget expectations will serve leaders well as they build more substantial and intentional plans to create customer value and deliver business results. But they will also need to…