01
Aug
McDonald's isn't cheap anymore, but the company is promising to do something about it.In an interview with CNBC's Squawk Box, the chain's president and CEO, Chris Kempczinski, discussed the chain's $5 value meal, which was initially launched in June for a month but has since been extended through August.Kempczinski suggested that this deal is just the start of a renewed push into value for the chain."I would consider the $5 menu sort of chapter one of a multi-chapter value playbook that we're going to be writing," he said.The $5 deal is "a bridge value program … what we'll be doing…