05
Nov
A global study has unveiled a stark contrast in attitudes towards embracing in-vehicle AI between Eastern and Western markets, with European drivers particularly reluctant. The research – conducted by MHP – surveyed 4,700 car drivers across China, the US, Germany, the UK, Italy, Sweden, and Poland, revealing significant geographical disparities in AI acceptance and understanding. According to the study, while AI is becoming integral to modern vehicles, European consumers remain hesitant about its implementation and value proposition. Regional disparities The study found that 48 percent of Chinese respondents view in-car AI predominantly as an opportunity, while merely 23 percent of…