29
May
When Hollywood takes on addiction recovery, the script typically conjures up dingy rooms where the down-on-their-luck gather to share their struggles and fears. The prevailing venture-funded model, in contrast, offers little cinematic eye candy. Rather, the focus is mostly on startups where people in treatment message and video chat with care providers and use apps to track prescriptions. Visual appeal aside, there’s plentiful funding to bolster this smartphone-driven vision. Addiction-focused virtual care startups have pulled in hundreds of millions for business models largely based on building offerings scalable enough to meet the massive demand for treatment. Much of the funding…