13
Aug
Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want to be bombarded with messaging about it.This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. The "Dear Sydney" ad, which showed a dad using AI to help his daughter write a letter to her athlete idol, sparked widespread backlash, leading Google to pull the spot. In a statement, Google said it was trying to show AI's ability to enhance human creativity rather than replace it, but critics derided it…