metaverse

Where Have All the Chief Metaverse Officers Gone?

Where Have All the Chief Metaverse Officers Gone?

Ball adds that the speed at which brands wanted to act, without a real plan or understanding of the space, created issues for its longevity: “There was definitely a lot of, ‘We need to do this because everyone's doing it,’ and ‘We need to do this because shareholders expect us to be doing it.’ There were many that overestimated the relevance of their brand in these 3D spaces.”A Pivot to AINow, many of the chief metaverse officers, who had been so quickly installed, scrambled to reinvent themselves—or otherwise found themselves out of a job entirely. Coca-Cola’s Pratik Thakar swiftly pivoted…
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The Metaverse Was Supposed to Be Your New Office. You’re Still on Zoom

The Metaverse Was Supposed to Be Your New Office. You’re Still on Zoom

When Mark Zuckerberg rebranded Facebook as Meta in 2021, he estimated the metaverse could reach a billion people over a decade. Not long after, Bill Gates predicted that within two or three years “most virtual meetings will move from 2D camera image grids—which I call the Hollywood Squares model, although I know that probably dates me—to the metaverse, a 3D space with digital avatars.”In fall 2022, Microsoft announced a partnership with Meta that would bring Mesh, a platform for collaboration in mixed reality, and its set of Microsoft 365 applications to Meta’s Quest products. Meta has launched Horizon Workrooms for…
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The Tech World’s Greatest Living Novelist, Robin Sloan, Goes Meta

The Tech World’s Greatest Living Novelist, Robin Sloan, Goes Meta

So, inevitably, we talk a lot more, and meta-ly, about language, words, meaning—though Sloan doesn’t think it was inevitable that language would be the breakthrough AI technology. Could’ve been vision, he says; could’ve been something else. But now that it is language, and now that it can write, he’s excited to be the kind of writer the machines are not. Just take a look at Moonbound, which comes out today and is Sloan’s first proper work of science fiction. He thinks it’s his best-written, most human-sounding book so far—by far. It’s certainly his most ambitious: thematically, characterologically, even punctuationally. I…
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