04
Dec
Customer Relationship Management (CRM) systems have long been an essential part of business operations, enabling organizations to manage interactions with customers, track sales, and optimize marketing efforts. In recent years, however, the landscape of CRM has undergone a significant transformation. The integration of Artificial Intelligence (AI) into CRM systems is changing how businesses engage with customers, creating new opportunities for automation, personalization, and data-driven decision-making. This article explores the role of AI in CRM, the benefits, challenges, and use case examples, and looks ahead at the future of AI in customer experience. The Rise of AI in CRM Artificial Intelligence…