fashion

Nike’s New CEO Has One Hell of a Challenge Ahead
24 Sep

Nike’s New CEO Has One Hell of a Challenge Ahead

stp2y0 CommentsRAG models, , , , ,
It all started when Donahoe took over as CEO and made the controversial decision to restructure Nike’s product and marketing departments, eliminating long-established categories such as running, football, basketball, fitness, and training in favor of simplified, gender-led labels such as "men," "women," and "kids." This shift not only alienated a core group of designers and marketers, many of whom left en masse, but also muddled Nike's ability to speak authentically to specific athletic communities, diluting its competitive edge in innovation and niche marketing.Under Donahoe's leadership, Nike centralized its marketing efforts and pushed for a digitally led strategy. This resulted in…
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AI Has Helped Shein Become Fast Fashion’s Biggest Polluter
14 Sep

AI Has Helped Shein Become Fast Fashion’s Biggest Polluter

stp2y0 CommentsAI, , , , , ,
This story originally appeared in Grist and is part of the Climate Desk collaboration.In 2023, the fast-fashion giant Shein was everywhere. Crisscrossing the globe, airplanes ferried small packages of its ultra-cheap clothing from thousands of suppliers to tens of millions of customer mailboxes in 150 countries. Influencers’ “#sheinhaul” videos advertised the company’s trendy styles on social media, garnering billions of views.At every step, data was created, collected, and analyzed. To manage all this information, the fast fashion industry has begun embracing emerging AI technologies. Shein uses proprietary machine-learning applications — essentially, pattern-identification algorithms — to measure customer preferences in real…
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LG flaunts its stretchable displays on the catwalk
08 Sep

LG flaunts its stretchable displays on the catwalk

stp2y0 CommentsNews, , , , ,
LG's stretchable displays that we first saw at CES 2023 have made a new public appearance at a fashion show, the company announced. The tech — which LG now calls Stretchable — appeared as part of clothing and bag concepts at 2025 Seoul Fashion Week.The displays were added to the front of garments, sleeves and clutch bags designed by Korean designers Youn-Hee Park and Chung-Chung Lee. "We have been able to design future fashion concepts with new materials that have never existed before," Park said.Stretchable displays can be pulled, bent and twisted, so they go a step farther than the…
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I Make AI Fashion Models to Sell Real People Clothes
20 May

I Make AI Fashion Models to Sell Real People Clothes

stp2y0 CommentsRAG models, ,
Last spring, the clothing brand Levi Strauss & Co. announced plans to introduce “customized AI-generated models” into its online shopping platforms. These “body-inclusive avatars” would come in a range of sizes, ages, and skin tones and would help Levi’s create a more “diverse” lineup in a way the company considered “sustainable.” A lot of (real) people were appalled. Why not give those jobs to actual humans of the sizes, ages, and skin tones Levi’s sought? Was “sustainable” just PR-speak for “cheaper”? Levi’s later affirmed its “commitment to support multicultural creatives behind and in front of the camera.” But it didn’t…
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