contentwriting

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find interesting and also started a SubStack to which I’ll syndicate marketing-related content.) In the last few months, I've been burning the midnight oil.  By day, I run Hit Subscribe.  But by night and weekend, I've buried myself in a sea of client analytics data, building out our content performance monitoring alpha offering. I say this not to complain.  After years of pretending to know what I'm doing in marketing, it's fun to return to my roots of…