artificial intelligence

Google Search’s New AI Overviews Will Soon Have Ads

Google Search’s New AI Overviews Will Soon Have Ads

Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews, as the automatic answers are called.Google on Tuesday announced plans to test search and shopping ads in the AI summaries, a move that could extend its dominance in search advertising into a new era. Although Google rapidly rolled out AI Overviews to all US English users last week after announcing the feature at its I/O developer conference, it’s unclear how widely or quickly ads will start appearing.Screenshots released…
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Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their advertisements in Google’s search engine. AI-generated text summaries of the clips will be included below. “I’ve got three Gen Z-ers at home, and watching them shop, it’s very video-based,” said Madrigal.Google also launched a tool that allows companies to create entirely new, AI-generated product images based on photos from earlier marketing campaigns and pictures that represent their brand identity. For example, a home goods brand could upload a picture of one of its candles and…
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I Make AI Fashion Models to Sell Real People Clothes

I Make AI Fashion Models to Sell Real People Clothes

Last spring, the clothing brand Levi Strauss & Co. announced plans to introduce “customized AI-generated models” into its online shopping platforms. These “body-inclusive avatars” would come in a range of sizes, ages, and skin tones and would help Levi’s create a more “diverse” lineup in a way the company considered “sustainable.” A lot of (real) people were appalled. Why not give those jobs to actual humans of the sizes, ages, and skin tones Levi’s sought? Was “sustainable” just PR-speak for “cheaper”? Levi’s later affirmed its “commitment to support multicultural creatives behind and in front of the camera.” But it didn’t…
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OpenAI’s Long-Term AI Risk Team Has Disbanded

OpenAI’s Long-Term AI Risk Team Has Disbanded

In July last year, OpenAI announced the formation of a new research team that would prepare for the advent of supersmart artificial intelligence capable of outwitting and overpowering its creators. Ilya Sutskever, OpenAI’s chief scientist and one of the company’s cofounders, was named as the colead of this new team. OpenAI said the team would receive 20 percent of its computing power.Now OpenAI’s “superalignment team” is no more, the company confirms. That comes after the departures of several researchers involved, Tuesday’s news that Sutskever was leaving the company, and the resignation of the team’s other colead. The group’s work will…
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Indian Voters Are Being Bombarded With Millions of Deepfakes. Political Candidates Approve

Indian Voters Are Being Bombarded With Millions of Deepfakes. Political Candidates Approve

On a stifling April afternoon in Ajmer, in the Indian state of Rajasthan, local politician Shakti Singh Rathore sat down in front of a greenscreen to shoot a short video. He looked nervous. It was his first time being cloned.Wearing a crisp white shirt and a ceremonial saffron scarf bearing a lotus flower—the logo of the BJP, the country’s ruling party—Rathore pressed his palms together and greeted his audience in Hindi. “Namashkar,” he began. “To all my brothers—”Before he could continue, the director of the shoot walked into the frame. Divyendra Singh Jadoun, a 31-year-old with a bald head and…
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