14
Jun
While companies like Google, Microsoft, Amazon, and others had been upfront about their efforts in AI, for years Apple had been silent. Now, finally, its executives were talking. I got an advance look one day. Eager to shed the the impression that the most innovative of the tech giants was a laggard in this vital technology moment, its software leader Craig Federighi, services czar Eddie Cue, and top researchers argued that Apple had been a leader in AI for years but just didn’t make a big deal of it. Advanced machine learning was already deep in some of its products,…